What to sell on Etsy

If you are an e-commerce entrepreneur, you have probably heard the name “Etsy” at least once or twice. What can I sell on Etsy? Etsy is a marketplace online that brings together sellers with creative items and buyers who will like to purchase those items. Etsy is a website that specializes in vintage and uniquely crafted items. In 2020, Etsy ranked third on the list of seller’s choice marketplace, and with over 40 million buyers, it’s a good marketplace to leverage if you are into e-commerce.

Etsy is the best marketplace for entrepreneurs who like to create or add unique crafts to their goods. It is in a special niche separate from websites like Amazon, eBay, Craigslist, and the likes, with annual revenue of over $800 million.

Perhaps you are a creative who is about to take that leap of faith into the online marketplace, or maybe you’re new to the world of e-commerce but are skeptical about joining the online competition and would like to know what to sell. Below, we’ll be answering some questions on what to sell on Etsy. You will also be exposed to the right ideas to sell on Etsy.

What Can I Sell On Etsy?

Etsy is a place for creatives, and there are a variety of items you can sell there. You might be a pro when it comes to crafts or a total armature; it doesn’t matter what level of expertise you possess, you can be one of those who make it big on Etsy selling unique items, even without professional qualifications. Here are a few ideas of easy things to sell on Etsy.


Handmade items are lucrative things to sell on Etsy. Jewelry is one of them. People don’t usually want the common jewelry they can get from the local store; they want something more personal. Customized jewelry is usually the preferred option, especially as gifts for special occasions such as birthdays, weddings, and the likes.

People are willing to search far and wide for that special item that would suit their taste, and you never know, your craft might be just what they’re looking for. But while selling jewelry can be quite lucrative, taking time out to make it is another issue, especially if you’re a newbie. Make sure you master the craft so that you know you are providing value to your clients. Take good pictures of your product, give a proper description, and market it to your target audience. That is one of the best ideas to sell on Etsy.

Home Decor

What should I sell on Etsy? Perhaps you love to create crafts that give that homey feeling. Or maybe you have lots of decoration items you aren’t using anymore. Etsy is the perfect place for you to sell or get rid of those items while earning some extra bucks in return.

Shoppers come to Etsy from all over the world just to find those special items to make their living space homier. It could be handmade crystal candles, vintage vases, or braided T-shirt rugs; shoppers search for all sorts of art and craft to add that extra touch to their home decoration, and having a home decor store on Etsy is a good way to sell your items and earn a good income.

Digital Art and Downloads

You can also sell digital downloads on Etsy. It could be anything from wall art to sewing patterns or printable gift box templates. The good thing about digital downloads is that your clients can get your products delivered within minutes, and you won’t have to face the hassle and the cost of shipping. The top seller on Etsy sells planner printable, so selling digital downloads isn’t such a bad idea after all. It is one of the easiest ways to make money on Etsy and is hassle-free.

Knitted Clothing

One of the best stuff to sell on Etsy is knitted clothing. Do you perhaps have a knack for knitting? Or maybe you have an aunt or grandma who just can’t get enough of it. You could consider opening an Etsy store to sell them. A lot of shoppers love knitted clothing.

They are comfortable and have a nice texture. Knitted clothing is also quite trendy and is often made with bright and colorful yarn that makes it difficult to miss. Lots of people are selling knitted clothing on Etsy, and if you think that it’s something you can do, it’s worth it to give it a try.

Invest time to perfect your skills, take beautiful pictures that will showcase the beauty of your clothing, and make those colors pop. Add good descriptions of each product on your online store, and you are good to go. To brand your products well, you should consider designing custom woven labels.

Vintage Items

Don’t know what to sell on Etsy? Well, try going into your store and taking out those vintage items. A vintage item is a nice stuff to sell on Etsy. From vintage vases to the jewelry from the ’80s, anything that is more than 20 years old can be considered vintage on Etsy.

People usually feel special when they get vintage items. It could be your old clothing, shoes, bags, and other accessories; as long as it is at least 20 years old, it’ll be enough to start a vintage store. With hangtags, your products will be unique and easy for customers to identity.

If you want your store to stand out, make sure you organize it properly. Make sure your listed items are complete and safely stored away. Also, I cannot overemphasize the importance of taking good photographs. Your photographs can be the factor that decides whether a client will pause and consider buying your product or just keep scrolling by. Invest in good props and backdrops for your vintage photographs and take them with natural light. That way, you will see your items stand out among the crowd.

Pet Stuff

What should I sell on Etsy? Selling pet stuff is a great idea if you’re looking for easy things to sell on Etsy. Lots of people own pets, and a good number of them are crazy in love with their pets. They can buy their pets anything. From collars to toys, leashes, and animal food, you name it. There are lots of pet stuff you can sell on Etsy, and shoppers are actively searching. Pets items are selling well on Etsy, and it’s undoubtedly one of the best things to sell online. You should also add care labels to give your pet stuffs a good branding.


These are some of the best things to sell on Etsy. Accessories can completely transform how a person looks. Items like bags, shoes, jewelry, and scarves are selling a lot on the online marketplace. But with the tight competition out there, you’ll need to do a little extra to make your items stand out. Offer your clients items that are unique instead of the ones they can easily come across at the local store.

Shoppers love rare items that make them feel different. Sell items that you feel will resonate with your clients. Take photographs that will make the items stand out. You could invest in a model or be your model, but make sure you take proper photographs that will convey the details of your accessories to your clients.

There’s an endless list of best things to sell on Etsy, but these are just a few to get you started with. Etsy is a very good place to connect buyers with sellers, and with a good market strategy, your online sewing business is sure to flourish. The marketplace is also good for craftspeople, so if you’re good with your hands, leveraging on the marketplace is a smart decision.

If you were having difficulty knowing what to sell on Etsy, I hope this guide has given you a few ideas on what to do and how to start your online store.