Custom name patches

Name patches for for uniforms, workwear and gear

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Custom name patches for uniforms, workwear and gear


Custom name patches are embroidered name patches carrying a person's name, title or role, attached with velcro so they can be swapped, or sewn on when they are permanent. Super Label Store produces them in any shape from 1.5 to 9 inches, from 10 pieces per design, with a free digital proof before anything is stitched. 
They exist for one reason: a uniform outlasts the person wearing it. A name patch lets one garment serve a new hire, a shift change or a different role without replacing the garment itself.

Whether for businesses, emergency services, or personal use, Superlabelstore.com provides high-quality embroidered and woven patches that enhance identity and professionalism.

Why Super Label Store?

Inspiring custom name patches

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Ordering for more than one name


Read this before you order, because it is where most people miscalculate.

Every different name is a different design, and every design carries its own minimum of 10 pieces. That is a production constraint, not a policy: the embroidery machine has to be set up separately for each one, and the setup is the same work whether it runs ten patches or a thousand.

So the maths does not work the way people expect:

  • Ten patches with the same name: one order, one minimum. Straightforward.
  • Ten patches with ten different names: ten separate designs, each with a minimum of 10, so 100 patches.

If you are outfitting a team, a department or a roster where each person needs their own name, request a quote rather than using the standard configurator. Super Label Store prices multi-name runs directly, which is almost always the better route once you pass a handful of distinct names.

One common workaround worth knowing: order a generic patch with your company or unit name at volume, and individual name patches only for staff who need them. Many organisations run both.

Text size is the real design constraint for name patches


Embroidered lettering needs about 3.5 to 4 mm of width per character to stay readable. That is roughly twice what a woven label needs, because embroidery thread is far thicker than woven yarn. Below that width the stitches fill in the letterforms and the name stops being legible at arm's length, which defeats the purpose.

What that means in practice:

  • Short surnames fit almost any size. Four to seven characters on a standard patch is comfortable.
  • Long names and hyphenated surnames need a wider patch, not a smaller font. Sizing down is the instinct and it is the wrong move.
  • Name plus title plus department rarely fits on one small patch. Either go larger or split the information across two.
  • Bold sans-serif reads best. Serif faces and thin lettering lose their fine strokes in thread.
  • All caps is more legible than mixed case at small sizes, which is why most name tapes use it.

The free 1:1 proof exists exactly for this. Print it at actual size, hold it at the distance the patch will actually be read from, and check the longest name in your order rather than the shortest.

Custom name patch specifications


Every name patch from Super Label Store is embroidered on a twill base with polyester thread, from a minimum of 10 pieces per design, produced in 8 to 12 business days after proof approval.

  • Size range: 1.5 to 9 inches, custom sizing
  • Typical name tape: Around 1 x 4 inches, long and narrow
  • Shapes: Any shape, including rectangles, ovals, rockers and custom outlines
  • Base material: Durable twill with polyester embroidery thread
  • Colours: Up to 9 included, up to 15 for a surcharge
  • Coverage: 50%, 75% or 100% embroidery
  • Backings: Single velcro, double velcro, sew-on, iron-on, 3M adhesive, plastic, keychain
  • Borders: Merrowed edge or laser-cut edge
  • Minimum text width: 3.5 to 4 mm per character
  • Minimum order: 10 patches per design, and each name is a design
  • Price: From $97 per 10 patches
  • Standard production: 8 to 12 business days after proof approval, plus shipping
  • Rush production: 4 to 8 business days, $85 per design, from 200 pieces
  • Proof: Free digital proof, emailed within 1 to 2 business days

Velcro or sewn on name patches?


For name patches this decision is unusually clear-cut, because it follows from how often the name changes.

Velcro is the right answer whenever the garment outlives the assignment. Staff turnover, shift rotation, shared kit, seasonal crews. Single velcro if the garment already carries a loop panel, double velcro if it does not, since that includes a loop piece to attach first.

Sew-on is the right answer when the name is permanent to the garment: personal workwear, chef whites, personalised jackets, anything laundered industrially. It is also the most durable option by a clear margin.

Iron-on suits quick application on cotton, denim and canvas, though the bond softens over repeated hot washes. Stitch the edge as well if the garment is washed often.

Full detail on backing options is on our custom velcro patches page.

Custom name patches

Design and create your damask woven labels!

Who orders custom name patches


  • Workwear and uniform programs where one garment serves different staff over time
  • Restaurants, hotels and hospitality putting names on aprons, chef whites and front-of-house uniforms
  • Trades and field services identifying technicians on site
  • Emergency services and volunteer crews where identification is operational rather than decorative
  • Sports teams and clubs naming kit bags, warmups and equipment
  • Schools and camps labelling gear that otherwise ends up in lost property
  • Individuals personalising a jacket, a bag or a piece of kit

A minimum of 10 per design makes a small order practical. Most patch suppliers start at 50 or 100, which is the wrong shape when what you need is one name.

Frequently Asked Questions


What are custom name patches?

Custom name patches are embroidered patches carrying a person's name, title or role, used on uniforms, workwear and gear. They attach with velcro so they can be swapped when staff or assignments change, or are sewn on when the name stays with the garment permanently.

What is the minimum order for custom name patches?

The minimum at Super Label Store is 10 patches per design. Because every different name counts as its own design, ten different names means ten separate minimums. For rosters, request a quote instead of using the configurator.

How much do custom name patches cost?

Custom name patches at Super Label Store start at $97 for 10 pieces of one design. Size, quantity, coverage and colour count affect the price, and the design tool updates as you change each one.

Can I order one patch per name for a whole team?

Not through the standard configurator, because each name carries its own minimum of 10. Request a quote and we will price the multi-name run directly. Many organisations also order a generic company patch at volume and individual name patches only where they are needed.

How long can a name be on a patch?

It depends on patch width rather than character count, because embroidered lettering needs about 3.5 to 4 mm per character to stay legible. Long or hyphenated surnames need a wider patch rather than a smaller font. Check the longest name in your order on the free proof.

What font should I use for a name patch?

Bold sans-serif reads best. Serif faces and thin lettering lose their fine strokes in thread and become muddy at small sizes. All caps is more legible than mixed case on narrow name tapes, which is why most of them use it.

Should I choose velcro or sew-on?

Velcro whenever the garment outlives the assignment, such as staff turnover, shift rotation or shared kit. Sew-on when the name is permanent to the garment, and for anything laundered industrially, since it is the most durable option.

What size is a standard name tape?

Around 1 x 4 inches, long and narrow, which suits a surname in bold capitals. Larger formats are used when a title or department has to appear alongside the name.

How long does production take?

Standard production at Super Label Store is 8 to 12 business days plus shipping, counted from your approval of the digital proof rather than from the order date. Rush is 4 to 8 business days for $85 per design, available from 200 pieces.

Can I see the patch before it is made?

Yes. Super Label Store emails a free digital proof within 1 to 2 business days of your order, at scale 1:1. Nothing is stitched until you approve it, and changes can be requested through the portal linked in that email.

Design your custom name patches

Set your shape, size and backing, enter the name, and upload any logo that goes alongside it. Your free digital proof arrives within two business days. From 10 patches per design.

Related: military patches for unit insignia and name tapes, tactical patches for plate carriers and loadouts, and velcro patches for backing detail.